Normal view MARC view ISBD view

Analysis and evaluation 2007-2008

By: Lomax, WendyContributor(s): Raman, AdamMaterial type: Text

TextSeries: Official CIM coursebookPublication details: Oxford (UK) ; Burlington (MA) : Elsevier Butterworth-Heinemann, 2007Description: XI, 268 str. : ilustrationISBN: 9780750685016 ; 0750685018Subject(s): Chartered Institute of Marketing -- Examinations -- Study guidesDDC classification: 658.8

Contents:

Introduction to analysis and evaluation; Evaluating performance: Marketing metrics; Brand Valuation; Auditing marketing activities; Evaluating performance: financial measures; Analysing the external environment; Ana.ysing hte internal Environment; Charcteristics of the global marketplace; Defining competitive advantage.

Summary: Written for the Analysis and Evaluation module by the Senior Examiner, this book is endorsed by CIM and contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 2 )
Title notes ( 3 )
Comments ( 0 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.8 LOM (Browse shelf(Opens below))	Available		011083
Reference Books	Main Library Reference	Reference	658.8 LOM (Browse shelf(Opens below))	Available		011087

Total holds: 0

Includes index

Written for the Analysis and Evaluation module by the Senior Examiner, this book is endorsed by CIM and contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

There are no comments on this title.

to post a comment.