Event marketing : how to successfully promote events, festivals, conventions, and expositions C. A. Preston.

By: Preston, ChrisMaterial type: TextTextSeries: Wiley event management seriesPublication details: New Delhi : John Wiley & Sons, c2012Edition: 2nd edDescription: xix, 300 p. : illISBN: 9788126557622Subject(s): Special events | Marketing | Business and ManagementDDC classification: 658.456
Contents:
What is an event and what is event marketing? -- The evolution of event marketing -- The theory and practice of event marketing -- Sponsorship and cause-related event marketing -- E-event marketing -- Entertainment and festival event marketing -- Corporate event marketing -- Association, convention, and exhibition event marketing -- Social event marketing -- Future forces and trends in event marketing -- Event marketing case studies.
Summary: The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event-from small conferences and expositions to giant fairs and festivals.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Main Library
Stacks 		Reference 658.456 PRE (Browse shelf(Opens below)) Available 016164
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Includes index

What is an event and what is event marketing? --
The evolution of event marketing --
The theory and practice of event marketing --
Sponsorship and cause-related event marketing --
E-event marketing --
Entertainment and festival event marketing --
Corporate event marketing --
Association, convention, and exhibition event marketing --
Social event marketing --
Future forces and trends in event marketing --
Event marketing case studies.

The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event-from small conferences and expositions to giant fairs and festivals.

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