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Marketing plans : how to prepare them, how to use them by McDonald, Malcolm. Edition: 4th Edition,Material type:  Text Publication details: New Delhi: Oxford ; Boston : Viva Books, Butterworth-Heinemann, c1999, 2000Availability: Items available for loan: 1 Call number: 658.8 MAC.
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International marketing by Cateora, Philip R | Graham, John L. Edition: 11th Edition.Material type: Text Publication details: New York : Irwin McGraw-Hill, c2002Availability: Items available for loan: 1 Call number: 658.848 CAT.
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The Essence of Services Marketing. by Payne, Adrian. Material type: Text Publication details: New Delhi: Prentice-Hall of India, 1993Availability: Items available for loan: 1 Call number: 658.8 PAY.
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Marketing the e-Business. by Harris, Lisa | Dennis, Charles. Material type: Text Publication details: London : Routledge, 2002Availability: Items available for loan: 1 Call number: 658.84 HAR.
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Applied conjoint analysis / by Rao, Vithala R [Author]. Material type: Text Publication details: Heidelberg ; New York : Springer, [2014]Availability: Items available for loan: 1 Call number: 658.8343 RAO.
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Strategic marketing management by Chernev, Alexander | Kotler, Philip. Edition: Ninth editionMaterial type: Text Publication details: [Chicago, Illinois] : Cerebellum Press, 2018Availability: Items available for loan: 2 Call number: 658.802 CHE, ...
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