Successful customer retention in a week

By: Smith, JaneMaterial type: TextTextSeries: Successful business in a weekPublication details: London : Hodder & Stoughton, 2000Description: 93 pages : illustrationsISBN: 9780340781753; 0340781750 Subject(s): Customer loyaltyDDC classification: 658.812 Summary: This guide emphasizes the importance of retaining customers for businesses, and explains how a successful customer focus can be achieved and maintained. Topics covered include: identifying customers and finding out what they want; and offering incentives to maintain customer loyalty.
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This guide emphasizes the importance of retaining customers for businesses, and explains how a successful customer focus can be achieved and maintained. Topics covered include: identifying customers and finding out what they want; and offering incentives to maintain customer loyalty.

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