Profitable customers : how to identify, develop and retain them
Material type:
TextSeries: Professional paperbacksPublication details: New Delhi: Kogan Page, 1999Edition: 2nd edDescription: viii, 184 pages : illustrationsISBN: 9780749428259; 0749428252 ; 9788175540958 ; 8175540958Subject(s): Customer servicesDDC classification: 658.8 Summary: Designed to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins, and reduce the cost of serving the customer, this text's overall message is that by actively managing the customer base, companies can maximize profits.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Reference Books
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Main Library Reference | Reference | 658.8 WIL (Browse shelf(Opens below)) | Available | 007109 |
Total holds: 0
Index annexed
Designed to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins, and reduce the cost of serving the customer, this text's overall message is that by actively managing the customer base, companies can maximize profits.
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