Key concepts in marketing

By: Sutherland,JonathanContributor(s): Canewell, DianeMaterial type: TextTextSeries: Palgrave key conceptsPublication details: Basingstoke [u.a.] : Palgrave/Macmillan, 2004Description: ix, 310 pages : graph. DarstISBN: 9781403915276; 140391527X Subject(s): Marketing -- DictionariesDDC classification: 658.8
Contents:
Contains over 600 Major Concepts, Terms, Theories and Theorists, Arranged Alphabetically.
Summary: Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8 SUT (Browse shelf(Opens below)) Available 009417
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Includes index

Contains over 600 Major Concepts, Terms, Theories and Theorists, Arranged Alphabetically.

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.

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