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New products and diversification

by Kraushar, Peter M.

Edition: 2nd Edition.Material type: Text Text Publication details: London : Business Books, 1977Availability: Items available for loan: 1 Call number: 658.5 KRA.

How to develop successful new products.

by Patrick, Jerry.

Material type: Text Text Publication details: Lincolnwood, Ill. : Chicago : NTC Business Books ; American Marketing Association, c1997Online access: Click here to access online Availability: Items available for loan: 1 Call number: 658.575 PAT.

Project management in new product development

by Barkley, Bruce T.

Material type: Text Text Publication details: New Delhi: Tata McGraw-Hill, 2008Availability: Items available for loan: 1 Call number: 658.575BAR.

Harvard business essentials: managing creativity and innovation

Material type: Text Text Publication details: Boston, Mass. : Harvard Business School Press, c2003Online access: Click here to access online Availability: Items available for loan: 3 Call number: 658.514 HAR, ...

Bringing Your Product To Market…in less than a Year: Fast- Track Approaches to Cashing in on Your Great Idea

by Debelak, Don.

Edition: 2nd edMaterial type: Text Text Publication details: Hoboken, N.J. : John Wiley & Sons, ©2005Availability: Items available for loan: 1 Call number: 658.575 DEB.

Collaborating with customers to innovate : conceiving and marketing products in the networking age

by Prandelli, Emanuela | Swahney, Mohanbir | Verona, Gianmario.

Material type: Text Text Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, ©2008Availability: Items available for loan: 1 Call number: 658.575 PRA.

Strategic management of technological innovation /

by Schilling, Melissa A.

Edition: 3rd ed.Material type: Text Text Publication details: New York : McGraw-Hill/Irwin, c2010Availability: Items available for loan: 1 Call number: 658.514 SCH.

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