Collaborating with customers to innovate : conceiving and marketing products in the networking age

By: Prandelli, EmanuelaContributor(s): Swahney, Mohanbir | Verona, GianmarioMaterial type: TextTextPublication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, ©2008Description: xii, 161 p. : illustrationsISBN: 9781847203731 ; 1847203736 ; 9781849800587 ; 1849800588Subject(s): New products | Renewal | Clients | CollaborationDDC classification: 658.575
Contents:
An increasing need for innovation -- The promise of collaborative innovation -- Tools for collaborative innovation -- Managing an integrated portfolio of tools for collaborative innovation -- From collaborative to distributed innovation -- Virtual communities -- Virtual knowledge brokers -- Open-source systems -- Conclusions.
Summary: The Internet has created the problem of an increasing need for innovation, but - as this volume explains - also provides the solution. The authors explore the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development.
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Including Index.

An increasing need for innovation --
The promise of collaborative innovation --
Tools for collaborative innovation --
Managing an integrated portfolio of tools for collaborative innovation --
From collaborative to distributed innovation --
Virtual communities --
Virtual knowledge brokers --
Open-source systems --
Conclusions.

The Internet has created the problem of an increasing need for innovation, but - as this volume explains - also provides the solution. The authors explore the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development.

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