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Services Marketing: Text and Cases by Baron, Steve | Harris, Kim. Material type:  Text Publication details: Basingstoke : MacMillan Business, 1995Availability: Items available for loan: 1 Call number: 658.8 BAR.
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Services marketing : text and cases by Baron, Steve. Edition: 2nd editionMaterial type: Text Publication details: Basingstoke : Palgrave, 2003Availability: Items available for loan: 1 Call number: 658.8 BAR.
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The Essence of Services Marketing. by Payne, Adrian. Material type: Text Publication details: New Delhi: Prentice-Hall of India, 1993Availability: Items available for loan: 1 Call number: 658.8 PAY.
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Interactive Services Marketing by Fisk,Raymond P | John, Joby | J.Grove, Stephen. Edition: 3rd editionMaterial type: Text Publication details: Boston : Houghton Mifflin Company, 2008Availability: Items available for loan: 1 Call number: 658.8 FIS.
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