The Emergence of Modern Marketing

By:

Church,Roy A

Contributor(s):

Godley, Andrew

Material type: Text

TextPublication details: London ; Portland, OR : F. Cass 2003.; Frank CassDescription: 150pISBN:

714683264
9780714683264

Subject(s):

DDC classification:

658.8 EME
EME

Contents:

The emergence of modern marketing / Roy Church, Andrew Godley -- Madame Tussaud and the business of wax: marketing to the middle classes / Pamela Pilbeam -- Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark -- Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41 / Sally Clarke -- Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley -- Building knowledge about the consumer: the emergence of market research in the motion picture industry / Gerben Bakker -- Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff.

Summary: These essays highlight important innovations in marketing whilst underlining some surprising continuities

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
Lending Books	Main Library Stacks	Reference	658.8 EME (Browse shelf(Opens below))	vol.45,	Available		010348

Total holds: 0

Index annexed

The emergence of modern marketing / Roy Church, Andrew Godley --
Madame Tussaud and the business of wax: marketing to the middle classes / Pamela Pilbeam --
Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark --
Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41 / Sally Clarke --
Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley --
Building knowledge about the consumer: the emergence of market research in the motion picture industry / Gerben Bakker --
Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff.

These essays highlight important innovations in marketing whilst underlining some surprising continuities

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