Mass communication theory : Foundations, ferment, and future.
Baran, Stanley J. :
Mass communication theory : Foundations, ferment, and future. - 4th Edition. - Australia : Thomson, 2006. - xix, 412 p. : illustrations ;
Included Index.
MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory-social/behavioral and critical/cultural-and concludes with a discussion of how these two traditions support the media literacy movement
9788131501924 8131501922
Mass media -- Philosophy.
302.2 / BAR
Mass communication theory : Foundations, ferment, and future. - 4th Edition. - Australia : Thomson, 2006. - xix, 412 p. : illustrations ;
Included Index.
MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory-social/behavioral and critical/cultural-and concludes with a discussion of how these two traditions support the media literacy movement
9788131501924 8131501922
Mass media -- Philosophy.
302.2 / BAR