Mass communication theory : Foundations, ferment, and future.
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TextPublication details: Australia : Thomson, 2006Edition: 4th EditionDescription: xix, 412 p. : illustrationsISBN: 9788131501924 ; 8131501922Subject(s): Mass media -- PhilosophyDDC classification: 302.2 Summary: MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory-social/behavioral and critical/cultural-and concludes with a discussion of how these two traditions support the media literacy movement
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Reference Books
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Main Library Reference | Reference | 302.2 BAR (Browse shelf(Opens below)) | Available | 011909 |
Included Index.
MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory-social/behavioral and critical/cultural-and concludes with a discussion of how these two traditions support the media literacy movement
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