Mass communication theory : Foundations, ferment, and future. (Record no. 12094)
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000 -LEADER | |
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fixed length control field | 00940nam a2200193 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788131501924 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 8131501922 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 302.2 |
Item number | BAR |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Baran, Stanley J. : |
245 ## - TITLE STATEMENT | |
Title | Mass communication theory : Foundations, ferment, and future. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th Edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Australia : |
Name of publisher | Thomson, |
Year of publication | 2006. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xix, 412 p. : |
Other physical details | illustrations ; |
500 ## - GENERAL NOTE | |
General note | Included Index. |
520 ## - SUMMARY, ETC. | |
Summary, etc | MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory-social/behavioral and critical/cultural-and concludes with a discussion of how these two traditions support the media literacy movement |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Mass media -- Philosophy. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Davis, Dennis K. : |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Reference Books |
Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
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Reference | Main Library | Main Library | Reference | 24/03/2010 | Purchased | 1022.18 | 302.2 BAR | 011909 | Reference Books |