Mass communication theory : Foundations, ferment, and future. (Record no. 12094)

MARC details
000 -LEADER
fixed length control field 00940nam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788131501924
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8131501922
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.2
Item number BAR
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Baran, Stanley J. :
245 ## - TITLE STATEMENT
Title Mass communication theory : Foundations, ferment, and future.
250 ## - EDITION STATEMENT
Edition statement 4th Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Australia :
Name of publisher Thomson,
Year of publication 2006.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xix, 412 p. :
Other physical details illustrations ;
500 ## - GENERAL NOTE
General note Included Index.
520 ## - SUMMARY, ETC.
Summary, etc MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory-social/behavioral and critical/cultural-and concludes with a discussion of how these two traditions support the media literacy movement
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Mass media -- Philosophy.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Davis, Dennis K. :
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 24/03/2010 Purchased 1022.18 302.2 BAR 011909 Reference Books

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