The complete idiot's guide to marketing basics
White, Sarath.
The complete idiot's guide to marketing basics - New Delhi: Prentice-Hall, ©1997, 1998. - xx, 428 p.: illustrations.
Including Glossary & Index.
pt. 1 Marketing by the book. --
pt. 2 Marketing environment. --
pt. 3 Product and pricing strategies. --
pt. 4 Distribution. --
pt. 5 Advertising and sales promotion. --
pt. 6 Selling. --
pt. 7 Everything else.
The Complete Idiot's Guide to Marketing Basics is a beginner's guide to marketing products and services. With step-by-step instructions this guide walks readers through all the necessary information required for a successful marketing programme.
9788120314146 812031414X
Marketing.
658.8 / WHI
The complete idiot's guide to marketing basics - New Delhi: Prentice-Hall, ©1997, 1998. - xx, 428 p.: illustrations.
Including Glossary & Index.
pt. 1 Marketing by the book. --
pt. 2 Marketing environment. --
pt. 3 Product and pricing strategies. --
pt. 4 Distribution. --
pt. 5 Advertising and sales promotion. --
pt. 6 Selling. --
pt. 7 Everything else.
The Complete Idiot's Guide to Marketing Basics is a beginner's guide to marketing products and services. With step-by-step instructions this guide walks readers through all the necessary information required for a successful marketing programme.
9788120314146 812031414X
Marketing.
658.8 / WHI