The complete idiot's guide to marketing basics (Record no. 37092)

MARC details
000 -LEADER
fixed length control field 00921nam a2200181 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788120314146
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 812031414X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number WHI
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name White, Sarath.
245 #4 - TITLE STATEMENT
Title The complete idiot's guide to marketing basics
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi:
Name of publisher Prentice-Hall,
Year of publication ©1997, 1998.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xx, 428 p.:
Other physical details illustrations.
500 ## - GENERAL NOTE
General note Including Glossary & Index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note pt. 1 Marketing by the book. --<br/>pt. 2 Marketing environment. --<br/>pt. 3 Product and pricing strategies. --<br/>pt. 4 Distribution. --<br/>pt. 5 Advertising and sales promotion. --<br/>pt. 6 Selling. --<br/>pt. 7 Everything else.
520 ## - SUMMARY, ETC.
Summary, etc The Complete Idiot's Guide to Marketing Basics is a beginner's guide to marketing products and services. With step-by-step instructions this guide walks readers through all the necessary information required for a successful marketing programme.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 23/05/2001 Purchased 450.00 658.8 WHI 006419 Reference Books

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