The complete idiot's guide to marketing basics

By: White, SarathMaterial type: TextTextPublication details: New Delhi: Prentice-Hall, ©1997, 1998Description: xx, 428 p.: illustrationsISBN: 9788120314146; 812031414XSubject(s): MarketingDDC classification: 658.8
Contents:
pt. 1 Marketing by the book. -- pt. 2 Marketing environment. -- pt. 3 Product and pricing strategies. -- pt. 4 Distribution. -- pt. 5 Advertising and sales promotion. -- pt. 6 Selling. -- pt. 7 Everything else.
Summary: The Complete Idiot's Guide to Marketing Basics is a beginner's guide to marketing products and services. With step-by-step instructions this guide walks readers through all the necessary information required for a successful marketing programme.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8 WHI (Browse shelf(Opens below)) Available 006419
Total holds: 0

Including Glossary & Index.

pt. 1 Marketing by the book. --
pt. 2 Marketing environment. --
pt. 3 Product and pricing strategies. --
pt. 4 Distribution. --
pt. 5 Advertising and sales promotion. --
pt. 6 Selling. --
pt. 7 Everything else.

The Complete Idiot's Guide to Marketing Basics is a beginner's guide to marketing products and services. With step-by-step instructions this guide walks readers through all the necessary information required for a successful marketing programme.

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