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Penrose, John M.

Advanced business communication / - 4th Edition. - Cincinnati, OH : South-Western College Pub., c2001. - xiii, 448 p. : ill. ;

Including Index.

Part 1 : Introduction to advanced business communication:
Advanced business communication;
Information and persuasion;
Advanced visual support.--
Part 2 : Written communication:
A process for advanced writing;
Writing direct messages;
Writing indirect messages;
Writing situational messages;
The planning and writing of persuasive proposal;
Report writing: From formal documents to short summaries.--
Part 3 : Oral Communication:
The business presentation;
Meeting management;
Crisis management;
Media management.--
Part 4 : Reporting case analysis:
Analyzing a case and writing a case report;
Discussing and presenting a case study.--
Part 5 : Job search strategies:
Resumes and employment letters;
The job interview.

Written for managers who need a good command of written, spoken and graphic communication, this text includes discussions of theory and applications, discussions on ethics concepts and cross cultural communication, job search strategies, and technological influences in communication.

ISBN: 9780324037395 0324037392 (alk. paper)

Subjects--Topical Terms:
Business communication.

Dewey Class. No.: 658.45 / PEN