Advanced business communication /

By: Penrose, John MContributor(s): Rasberry, Robert W | Myers, Robert JMaterial type: TextTextPublication details: Cincinnati, OH : South-Western College Pub., c2001Edition: 4th EditionDescription: xiii, 448 p. : illISBN: 9780324037395; 0324037392 (alk. paper)Subject(s): Business communicationDDC classification: 658.45
Contents:
Part 1 : Introduction to advanced business communication: Advanced business communication; Information and persuasion; Advanced visual support.-- Part 2 : Written communication: A process for advanced writing; Writing direct messages; Writing indirect messages; Writing situational messages; The planning and writing of persuasive proposal; Report writing: From formal documents to short summaries.-- Part 3 : Oral Communication: The business presentation; Meeting management; Crisis management; Media management.-- Part 4 : Reporting case analysis: Analyzing a case and writing a case report; Discussing and presenting a case study.-- Part 5 : Job search strategies: Resumes and employment letters; The job interview.
Summary: Written for managers who need a good command of written, spoken and graphic communication, this text includes discussions of theory and applications, discussions on ethics concepts and cross cultural communication, job search strategies, and technological influences in communication.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.45 PEN (Browse shelf(Opens below)) Available 009414
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Including Index.

Part 1 : Introduction to advanced business communication:
Advanced business communication;
Information and persuasion;
Advanced visual support.--
Part 2 : Written communication:
A process for advanced writing;
Writing direct messages;
Writing indirect messages;
Writing situational messages;
The planning and writing of persuasive proposal;
Report writing: From formal documents to short summaries.--
Part 3 : Oral Communication:
The business presentation;
Meeting management;
Crisis management;
Media management.--
Part 4 : Reporting case analysis:
Analyzing a case and writing a case report;
Discussing and presenting a case study.--
Part 5 : Job search strategies:
Resumes and employment letters;
The job interview.

Written for managers who need a good command of written, spoken and graphic communication, this text includes discussions of theory and applications, discussions on ethics concepts and cross cultural communication, job search strategies, and technological influences in communication.

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