Advanced business communication / (Record no. 38971)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01597cam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780324037395 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0324037392 (alk. paper) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 |
| Item number | PEN |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Penrose, John M. |
| 245 10 - TITLE STATEMENT | |
| Title | Advanced business communication / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cincinnati, OH : |
| Name of publisher | South-Western College Pub., |
| Year of publication | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii, 448 p. : |
| Other physical details | ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Including Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 : Introduction to advanced business communication:<br/>Advanced business communication;<br/>Information and persuasion; <br/>Advanced visual support.--<br/>Part 2 : Written communication: <br/>A process for advanced writing; <br/>Writing direct messages;<br/>Writing indirect messages;<br/>Writing situational messages;<br/>The planning and writing of persuasive proposal;<br/>Report writing: From formal documents to short summaries.--<br/>Part 3 : Oral Communication:<br/>The business presentation;<br/>Meeting management;<br/>Crisis management;<br/>Media management.--<br/>Part 4 : Reporting case analysis:<br/>Analyzing a case and writing a case report;<br/>Discussing and presenting a case study.--<br/>Part 5 : Job search strategies:<br/>Resumes and employment letters;<br/>The job interview. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Written for managers who need a good command of written, spoken and graphic communication, this text includes discussions of theory and applications, discussions on ethics concepts and cross cultural communication, job search strategies, and technological influences in communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business communication. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rasberry, Robert W. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, Robert J., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 07/03/2005 | Purchased | 660.00 | 658.45 PEN | 009414 | Reference Books |