Collaborating with customers to innovate : conceiving and marketing products in the networking age
Prandelli, Emanuela.
Collaborating with customers to innovate : conceiving and marketing products in the networking age - Cheltenham, UK ; Northampton, MA : Edward Elgar, ©2008. - xii, 161 p. : illustrations ;
Including Index.
An increasing need for innovation --
The promise of collaborative innovation --
Tools for collaborative innovation --
Managing an integrated portfolio of tools for collaborative innovation --
From collaborative to distributed innovation --
Virtual communities --
Virtual knowledge brokers --
Open-source systems --
Conclusions.
The Internet has created the problem of an increasing need for innovation, but - as this volume explains - also provides the solution. The authors explore the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development.
9781847203731 1847203736 9781849800587 1849800588
New products.
Renewal.
Clients.
Collaboration.
658.575 / PRA
Collaborating with customers to innovate : conceiving and marketing products in the networking age - Cheltenham, UK ; Northampton, MA : Edward Elgar, ©2008. - xii, 161 p. : illustrations ;
Including Index.
An increasing need for innovation --
The promise of collaborative innovation --
Tools for collaborative innovation --
Managing an integrated portfolio of tools for collaborative innovation --
From collaborative to distributed innovation --
Virtual communities --
Virtual knowledge brokers --
Open-source systems --
Conclusions.
The Internet has created the problem of an increasing need for innovation, but - as this volume explains - also provides the solution. The authors explore the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development.
9781847203731 1847203736 9781849800587 1849800588
New products.
Renewal.
Clients.
Collaboration.
658.575 / PRA