The essentials of marketing research
Lawrence Silver...[et al.]
The essentials of marketing research - 3rd ed. - New York : Routledge, 2013. - x, 362 p. :
Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
9780415899284 (pbk.)
Marketing research.
658.83 / ESS
The essentials of marketing research - 3rd ed. - New York : Routledge, 2013. - x, 362 p. :
Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
9780415899284 (pbk.)
Marketing research.
658.83 / ESS