The essentials of marketing research (Record no. 43309)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00561cam a2200181 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780415899284 (pbk.) |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Item number | ESS |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Lawrence Silver...[et al.] |
245 04 - TITLE STATEMENT | |
Title | The essentials of marketing research |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New York : |
Name of publisher | Routledge, |
Year of publication | 2013. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | x, 362 p. : |
500 ## - GENERAL NOTE | |
General note | Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing research. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Silver, Lawrence S., |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Wrenn, Bruce. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Lending Books |
No items available.