The essentials of marketing research

By: Lawrence Silver...[et al.]Contributor(s): Silver, Lawrence S | Wrenn, BruceMaterial type: TextTextPublication details: New York : Routledge, 2013Edition: 3rd edDescription: x, 362 pISBN: 9780415899284 (pbk.)Subject(s): Marketing researchDDC classification: 658.83
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Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.

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