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Laudon, Kenneth C.,

E-commerce 2019 : business. technology. society - Fifteenth Edition. - Harlow : Pearson, [2020] - 912 pages cm

Revised edition of the authors' E-commerce 2018, [2017]

Introduction to e-commerce --
The revolution is just beginning --
E-commerce business models and concepts --
Technology infrastructure for e-commerce --
E-commerce infrastructure: the internet, web, and mobile platform --
Building an e-commerce presence : web sites, mobile sites, and apps --
E-commerce security and payment systems --
Business concepts and social issues --
E-commerce marketing and advertising concepts --
Social, mobile, and local marketing --
Ethical, social, and political issues in e-commerce --
E-commerce in action --
Online retail and services --
Online content and media --
Social networks, auctions, and portals --
B2B e-commerce : supply chain management and collaborative commerce.

ISBN: 9781292303178

Subjects--Topical Terms:
Electronic commerce.
Internet marketing.
Information technology.

Dewey Class. No.: 658.872 / LAU