E-commerce 2019 : business. technology. society (Record no. 44726)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01314nam a22002058i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292303178 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | LAU |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Laudon, Kenneth C., |
| Relator term | Author |
| 245 10 - TITLE STATEMENT | |
| Title | E-commerce 2019 : business. technology. society |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifteenth Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow : |
| Name of publisher | Pearson, |
| Year of publication | [2020] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 912 pages cm |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of the authors' E-commerce 2018, [2017] |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to e-commerce --<br/>The revolution is just beginning --<br/>E-commerce business models and concepts --<br/>Technology infrastructure for e-commerce --<br/>E-commerce infrastructure: the internet, web, and mobile platform --<br/>Building an e-commerce presence : web sites, mobile sites, and apps --<br/>E-commerce security and payment systems --<br/>Business concepts and social issues --<br/>E-commerce marketing and advertising concepts --<br/>Social, mobile, and local marketing --<br/>Ethical, social, and political issues in e-commerce --<br/>E-commerce in action --<br/>Online retail and services --<br/>Online content and media --<br/>Social networks, auctions, and portals --<br/>B2B e-commerce : supply chain management and collaborative commerce. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Electronic commerce. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Information technology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Traver, Carol Guercio, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 05/12/2019 | Purchased | 12590.00 | 658.872 LAU | 015945 | Reference Books |