E-commerce 2019 : business. technology. society

By: Laudon, Kenneth C [Author]Contributor(s): Traver, Carol GuercioMaterial type: TextTextPublication details: Harlow : Pearson, [2020]Edition: Fifteenth EditionDescription: 912 pages cmISBN: 9781292303178Subject(s): Electronic commerce | Internet marketing | Information technologyDDC classification: 658.872
Contents:
Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- Technology infrastructure for e-commerce -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.872 LAU (Browse shelf(Opens below)) Available 015945
Total holds: 0

Revised edition of the authors' E-commerce 2018, [2017]

Introduction to e-commerce --
The revolution is just beginning --
E-commerce business models and concepts --
Technology infrastructure for e-commerce --
E-commerce infrastructure: the internet, web, and mobile platform --
Building an e-commerce presence : web sites, mobile sites, and apps --
E-commerce security and payment systems --
Business concepts and social issues --
E-commerce marketing and advertising concepts --
Social, mobile, and local marketing --
Ethical, social, and political issues in e-commerce --
E-commerce in action --
Online retail and services --
Online content and media --
Social networks, auctions, and portals --
B2B e-commerce : supply chain management and collaborative commerce.

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