Strategic market research : a guide to conducting research that drives businesses
Beall, Anne E
Strategic market research : a guide to conducting research that drives businesses - Lexington, Kentucky : Beall Research, 2019 ©2019 - 115 pages : illustrations ;
What's wrong with traditional market research? - The strategic-question approach to market research - Using hypotheses to guide the research - Choosing the right method and designing the study - Obtaining the depth required for insight - Reading the hidden communications of research respondents - Analyzing qualitative data - Analysing quantitative data - Interpreting results and going beyond the data - Common pitfalls in market research
9781731385178 173138517X
Marketing research
Marketing.
658.83 / BEA
Strategic market research : a guide to conducting research that drives businesses - Lexington, Kentucky : Beall Research, 2019 ©2019 - 115 pages : illustrations ;
What's wrong with traditional market research? - The strategic-question approach to market research - Using hypotheses to guide the research - Choosing the right method and designing the study - Obtaining the depth required for insight - Reading the hidden communications of research respondents - Analyzing qualitative data - Analysing quantitative data - Interpreting results and going beyond the data - Common pitfalls in market research
9781731385178 173138517X
Marketing research
Marketing.
658.83 / BEA