Strategic market research : a guide to conducting research that drives businesses (Record no. 44781)
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000 -LEADER | |
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fixed length control field | 00924nam a22001697a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9781731385178 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 173138517X |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Item number | BEA |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Beall, Anne E |
245 ## - TITLE STATEMENT | |
Title | Strategic market research : a guide to conducting research that drives businesses |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Lexington, Kentucky : |
Name of publisher | Beall Research, |
Year of publication | 2019 ©2019 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 115 pages : |
Other physical details | illustrations ; |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | What's wrong with traditional market research? - The strategic-question approach to market research - Using hypotheses to guide the research - Choosing the right method and designing the study - Obtaining the depth required for insight - Reading the hidden communications of research respondents - Analyzing qualitative data - Analysing quantitative data - Interpreting results and going beyond the data - Common pitfalls in market research |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing research |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Lending Books |
Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
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Reference | Main Library | Main Library | Stacks | 28/01/2020 | Purchased | 2790.00 | 658.83 BEA | 016002 | Lending Books |