Strategic market research : a guide to conducting research that drives businesses (Record no. 44781)

MARC details
000 -LEADER
fixed length control field 00924nam a22001697a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781731385178
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 173138517X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number BEA
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Beall, Anne E
245 ## - TITLE STATEMENT
Title Strategic market research : a guide to conducting research that drives businesses
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Lexington, Kentucky :
Name of publisher Beall Research,
Year of publication 2019 ©2019
300 ## - PHYSICAL DESCRIPTION
Number of Pages 115 pages :
Other physical details illustrations ;
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note What's wrong with traditional market research? - The strategic-question approach to market research - Using hypotheses to guide the research - Choosing the right method and designing the study - Obtaining the depth required for insight - Reading the hidden communications of research respondents - Analyzing qualitative data - Analysing quantitative data - Interpreting results and going beyond the data - Common pitfalls in market research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Stacks 28/01/2020 Purchased 2790.00 658.83 BEA 016002 Lending Books

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