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Strategic market research : a guide to conducting research that drives businesses

By: Beall, Anne E.
Material type: materialTypeLabelBookPublisher: Lexington, Kentucky : Beall Research, 2019 ©2019Description: 115 pages : illustrations.ISBN: 9781731385178; 173138517X.Subject(s): Marketing research | MarketingDDC classification: 658.83
Contents:
What's wrong with traditional market research? - The strategic-question approach to market research - Using hypotheses to guide the research - Choosing the right method and designing the study - Obtaining the depth required for insight - Reading the hidden communications of research respondents - Analyzing qualitative data - Analysing quantitative data - Interpreting results and going beyond the data - Common pitfalls in market research
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Reference 658.83 BEA (Browse shelf) Available 016002
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What's wrong with traditional market research? - The strategic-question approach to market research - Using hypotheses to guide the research - Choosing the right method and designing the study - Obtaining the depth required for insight - Reading the hidden communications of research respondents - Analyzing qualitative data - Analysing quantitative data - Interpreting results and going beyond the data - Common pitfalls in market research

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