Strategic market research : a guide to conducting research that drives businesses
By: Beall, Anne E.
Material type:
Contents:
What's wrong with traditional market research? - The strategic-question approach to market research - Using hypotheses to guide the research - Choosing the right method and designing the study - Obtaining the depth required for insight - Reading the hidden communications of research respondents - Analyzing qualitative data - Analysing quantitative data - Interpreting results and going beyond the data - Common pitfalls in market research
Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
![]() |
Pampaimadu Library Stacks | Reference | 658.83 BEA (Browse shelf) | Available | 016002 |
Total holds: 0
What's wrong with traditional market research? - The strategic-question approach to market research - Using hypotheses to guide the research - Choosing the right method and designing the study - Obtaining the depth required for insight - Reading the hidden communications of research respondents - Analyzing qualitative data - Analysing quantitative data - Interpreting results and going beyond the data - Common pitfalls in market research
There are no comments for this item.