Marketing theory : a student text
Baker, Michael J.
Marketing theory : a student text - Los Angeles : SAGE, 2010. - xvii, 428 pages
Overview of Marketing theory --
Disciplinary Underpinnings of Marketing Theory --
Theories of Marketing Management and Organization --
Theoretical Sub-Areas of Marketing --
Postscript --
a transition phase in marketing thought.
9781849204668
Marketing.
Marketing research.
658.8001 / MAR
Marketing theory : a student text - Los Angeles : SAGE, 2010. - xvii, 428 pages
Overview of Marketing theory --
Disciplinary Underpinnings of Marketing Theory --
Theories of Marketing Management and Organization --
Theoretical Sub-Areas of Marketing --
Postscript --
a transition phase in marketing thought.
9781849204668
Marketing.
Marketing research.
658.8001 / MAR