Marketing theory : a student text

Baker, Michael J.

Marketing theory : a student text - Los Angeles : SAGE, 2010. - xvii, 428 pages

Overview of Marketing theory --
Disciplinary Underpinnings of Marketing Theory --
Theories of Marketing Management and Organization --
Theoretical Sub-Areas of Marketing --
Postscript --
a transition phase in marketing thought.

9781849204668


Marketing.
Marketing research.

658.8001 / MAR

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