Marketing theory : a student text
Material type: TextPublication details: Los Angeles : SAGE, 2010Description: xvii, 428 pagesISBN: 9781849204668Subject(s): Marketing | Marketing researchDDC classification: 658.8001
Contents:
Overview of Marketing theory --
Disciplinary Underpinnings of Marketing Theory --
Theories of Marketing Management and Organization --
Theoretical Sub-Areas of Marketing --
Postscript --
a transition phase in marketing thought.
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Reference Books | Main Library Reference | Reference | 658.8001 MAR (Browse shelf(Opens below)) | Available | 016175 |
Total holds: 0
Overview of Marketing theory --
Disciplinary Underpinnings of Marketing Theory --
Theories of Marketing Management and Organization --
Theoretical Sub-Areas of Marketing --
Postscript --
a transition phase in marketing thought.
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