Marketing theory : a student text (Record no. 44931)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00649nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781849204668 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8001 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Baker, Michael J. |
| Relator term | Editor |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing theory : a student text |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles : |
| Name of publisher | SAGE, |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 428 pages |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Overview of Marketing theory --<br/>Disciplinary Underpinnings of Marketing Theory --<br/>Theories of Marketing Management and Organization --<br/>Theoretical Sub-Areas of Marketing --<br/>Postscript --<br/>a transition phase in marketing thought. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Saren, Michael |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 25/02/2022 | Purchased | 6513.60 | 658.8001 MAR | 016175 | Reference Books |