Basic Marketing: A Managerial Approach
Material type: TextSeries: Irvin series in marketingPublication details: Toppan Company, Tokyo: 1990Edition: 10th EditionDescription: xviii, 734 pages : color illustrations ; 1 computer disc (5 1/4 in.)ISBN: 9780256068658 ; 0256068658 DDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Lending Books | Main Library Stacks | Reference | 658.8 MAC (Browse shelf(Opens below)) | Available | 001142 |
Total holds: 0
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658.8 KOT Marketing management. | 658.8 KUR Services marketing | 658.8 LKR Rural Marketing: Text and Cases | 658.8 MAC Basic Marketing: A Managerial Approach | 658.8 MAC Learning aid to accompany basic marketing : a managerial approach | 658.8 MAC Pocket guide to the marketing plan | 658.8 MAR The Marketing Book |
Includes index
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