Advanced business communication /

By:

Penrose, John M

Contributor(s):

Material type: Text

TextPublication details: Cincinnati, OH : South-Western College Pub., c2001.Edition: 4th EditionDescription: xiii, 448 p. : illISBN:

9780324037395
0324037392 (alk. paper)

Subject(s):

Business communication

DDC classification:

658.45 PEN

Contents:

Part 1 : Introduction to advanced business communication: Advanced business communication; Information and persuasion; Advanced visual support.-- Part 2 : Written communication: A process for advanced writing; Writing direct messages; Writing indirect messages; Writing situational messages; The planning and writing of persuasive proposal; Report writing: From formal documents to short summaries.-- Part 3 : Oral Communication: The business presentation; Meeting management; Crisis management; Media management.-- Part 4 : Reporting case analysis: Analyzing a case and writing a case report; Discussing and presenting a case study.-- Part 5 : Job search strategies: Resumes and employment letters; The job interview.

Summary: Written for managers who need a good command of written, spoken and graphic communication, this text includes discussions of theory and applications, discussions on ethics concepts and cross cultural communication, job search strategies, and technological influences in communication.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.45 PEN (Browse shelf(Opens below))	Available		009414

Total holds: 0

Including Index.

Part 1 : Introduction to advanced business communication:
Advanced business communication;
Information and persuasion;
Advanced visual support.--
Part 2 : Written communication:
A process for advanced writing;
Writing direct messages;
Writing indirect messages;
Writing situational messages;
The planning and writing of persuasive proposal;
Report writing: From formal documents to short summaries.--
Part 3 : Oral Communication:
The business presentation;
Meeting management;
Crisis management;
Media management.--
Part 4 : Reporting case analysis:
Analyzing a case and writing a case report;
Discussing and presenting a case study.--
Part 5 : Job search strategies:
Resumes and employment letters;
The job interview.

Written for managers who need a good command of written, spoken and graphic communication, this text includes discussions of theory and applications, discussions on ethics concepts and cross cultural communication, job search strategies, and technological influences in communication.

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