Marketing Research: Text and Cases

By: Boyd, Harper WContributor(s): Stasch, Stanley F | Westfall, RalphMaterial type: TextTextPublication details: New Delhi: A.I.T.B.S., 2002Edition: 7th edDescription: xv, 816 pagesISBN: 9788185386164 ; 8185386161DDC classification: 658.83
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