The Emergence of Modern Marketing

By: Church,Roy AContributor(s): Godley, AndrewMaterial type: TextTextPublication details: London ; Portland, OR : F. Cass 2003; Frank Cass Description: 150pISBN: 714683264 ; 9780714683264 Subject(s): Marketing -- History | Marketing -- History | BUSINESS & ECONOMICS -- Sales & Selling -- General | BUSINESS & ECONOMICS -- Commerce | BUSINESS & ECONOMICS -- Marketing -- General | MarketingDDC classification: 658.8 |
Contents:
The emergence of modern marketing / Roy Church, Andrew Godley -- Madame Tussaud and the business of wax: marketing to the middle classes / Pamela Pilbeam -- Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark -- Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41 / Sally Clarke -- Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley -- Building knowledge about the consumer: the emergence of market research in the motion picture industry / Gerben Bakker -- Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff.
Summary: These essays highlight important innovations in marketing whilst underlining some surprising continuities
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Lending Books Lending Books Main Library
Stacks 		Reference 658.8 EME (Browse shelf(Opens below)) vol.45, Available 010348
Total holds: 0

Index annexed

The emergence of modern marketing / Roy Church, Andrew Godley --
Madame Tussaud and the business of wax: marketing to the middle classes / Pamela Pilbeam --
Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark --
Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41 / Sally Clarke --
Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley --
Building knowledge about the consumer: the emergence of market research in the motion picture industry / Gerben Bakker --
Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff.

These essays highlight important innovations in marketing whilst underlining some surprising continuities

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