International Marketing and Export Management

By:

Albaum, Gerald

Contributor(s):

Material type: Text

TextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2005.Edition: 5th edDescription: xxii, 666 pages : illustrations (some color), color mapsISBN:

9780273686347
0273686348

Subject(s):

Export marketing -- Management

DDC classification:

658.848 ALB

Contents:

1. International marketing and exporting -- 2. Bases of international marketing -- 3. The international environment -- 4. Export market selection : definition and strategies -- 5. Information for international market(ing) decisions -- 6. Market entry strategies -- 7. Export entry modes -- 8. Nonexport entry modes -- 9. Product decisions -- 10. Pricing decisions -- 11. Financing and methods of payment -- 12. Promotion and marketing communication -- 13. The export order and physical distribution -- 14. Organization of international marketing activities.

Summary: "Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners."--Jacket.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.848 ALB (Browse shelf(Opens below))	Available		010630

Total holds: 0

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Includes index

1. International marketing and exporting --
2. Bases of international marketing --
3. The international environment --
4. Export market selection : definition and strategies --
5. Information for international market(ing) decisions --
6. Market entry strategies --
7. Export entry modes --
8. Nonexport entry modes --
9. Product decisions --
10. Pricing decisions --
11. Financing and methods of payment --
12. Promotion and marketing communication --
13. The export order and physical distribution --
14. Organization of international marketing activities.

"Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners."--Jacket.

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