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Bringing Your Product To Market…in less than a Year: Fast- Track Approaches to Cashing in on Your Great Idea

By: Debelak, DonMaterial type: Text

TextPublication details: Hoboken, N.J. : John Wiley & Sons, ©2005Edition: 2nd edDescription: xvi, 384 pagesISBN: 9780471715535; 0471715530 Subject(s): New products -- ManagementDDC classification: 658.575

Contents:

Preface: Welcome to the World of Inventing -- Introduction: Fast-Track Inventing: A Game Anyone Can Play -- Prepare for Success -- Step 1. Evaluate Potential Ideas: Recognize the Moneymakers -- Generate a Great Idea: Discover "Hot" Product Ideas in Your Daily Life -- Search for Winning Characteristics: Use a New Product Scorecard to Forecast Success -- Perform Quick and Easy Market Research: Employ Tactics That Generate Quick Feedback -- Know Whether Your Product Will Make Money: Determining Perceived Value versus Manufacturing Cost -- The Edge Counts -- Step 2. Look Like a Winner: Demonstrate Business Savvy and Customer Knowledge -- Drop Your Paranoia: Talk about Your Product Idea -- Cope with Problems: Learn That Every Situation Has a Solution -- Get Savvy: Create the Right Impression with Contacts by Doing Your Homework -- Know Your Customers: Understand Who They Are and What They're Like -- Check Out the Competition: Discover What Customers Think -- Create a Sizzling Difference: Ensure That Your Product Stands Out -- Step 3. Build a Business Foundation: Line Up Key Helpers and Financing -- Find Advisors and Helpers: Strengthen Your Team with Experts -- Strike a Deal That Works: Get the Most from Your Helpers -- Prepare a Financing Plan: Grow without Giving Up Control -- Structuring a Funding Plan -- Find Funding: Look beyond Traditional Investors -- Prepare an Investor Presentation: Create a Can't-Miss Scenario -- Step 4. Prepare for Kickoff: Decide on Patents and Prototypes.

Summary: "A leading expert on invention and innovation, author Don Debelak has brought this one-of-a-kind inventor's guide fully up to date. This new edition is packed with advice on product design, manufacturing, patenting, licensing, distribution, financing, and more. Plus, the latest innovative strategies in funding, outsourcing, and Internet marketing make this the most complete and up-to-the-minute guide available for inventors."--Jacket.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.575 DEB (Browse shelf(Opens below))	Available		012139

Total holds: 0

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Previous								Next
Previous	658.562 TOT Total quality management	658.562015195 MON Statistical quality control : a modern introduction	658.562021 BUR Elementary statistical quality control /	658.575 DEB Bringing Your Product To Market…in less than a Year: Fast- Track Approaches to Cashing in on Your Great Idea	658.575 PAT How to develop successful new products.	658.575 PRA Collaborating with customers to innovate : conceiving and marketing products in the networking age	658.576 QUA Quantitative techniques in production and productivity.	Next

Includes index

Preface: Welcome to the World of Inventing --
Introduction: Fast-Track Inventing: A Game Anyone Can Play --
Prepare for Success --
Step 1. Evaluate Potential Ideas: Recognize the Moneymakers --
Generate a Great Idea: Discover "Hot" Product Ideas in Your Daily Life --
Search for Winning Characteristics: Use a New Product Scorecard to Forecast Success --
Perform Quick and Easy Market Research: Employ Tactics That Generate Quick Feedback --
Know Whether Your Product Will Make Money: Determining Perceived Value versus Manufacturing Cost --
The Edge Counts --
Step 2. Look Like a Winner: Demonstrate Business Savvy and Customer Knowledge --
Drop Your Paranoia: Talk about Your Product Idea --
Cope with Problems: Learn That Every Situation Has a Solution --
Get Savvy: Create the Right Impression with Contacts by Doing Your Homework --
Know Your Customers: Understand Who They Are and What They're Like --
Check Out the Competition: Discover What Customers Think --
Create a Sizzling Difference: Ensure That Your Product Stands Out --
Step 3. Build a Business Foundation: Line Up Key Helpers and Financing --
Find Advisors and Helpers: Strengthen Your Team with Experts --
Strike a Deal That Works: Get the Most from Your Helpers --
Prepare a Financing Plan: Grow without Giving Up Control --
Structuring a Funding Plan --
Find Funding: Look beyond Traditional Investors --
Prepare an Investor Presentation: Create a Can't-Miss Scenario --
Step 4. Prepare for Kickoff: Decide on Patents and Prototypes.

"A leading expert on invention and innovation, author Don Debelak has brought this one-of-a-kind inventor's guide fully up to date. This new edition is packed with advice on product design, manufacturing, patenting, licensing, distribution, financing, and more. Plus, the latest innovative strategies in funding, outsourcing, and Internet marketing make this the most complete and up-to-the-minute guide available for inventors."--Jacket.

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