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Business-to-business marketing : strategies and implementation

Contributor(s): Michel, DanielMaterial type: Text

TextPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003Description: xviii, 469 p. : illISBN: 0333921941 (cloth); 9780230527270Subject(s): Industrial marketing | Industrial marketing | MarketingDDC classification: 658.8 Online resources: Click here to access online | Click here to access online | Click here to access online

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.8 BUS (Browse shelf(Opens below))	Available		013017

Total holds: 0

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Previous	658.8 BOW Strategic Marketing Channel Management	658.8 BOY Marketing management : a strategic approach with a global orientation	658.8 BRA Essentials of marketing	658.8 BUS Business-to-business marketing : strategies and implementation	658.8 CER Foundation Stage: Marketing Management (CMA)	658.8 CHA Marketing Fundamentals: Certificate (Stage 1) – (CIM)	658.8 CHA Integrated Marketing Communications (CIM)	Next

This book is an adaptation of a successful french text.

"Including the book in ... series on Profitable marketing relationships"--P. xv.

"Includes index"

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