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Advertising and promotion : an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Series: Irwin/McGraw-Hill series in marketingEdition: 4th ed.Material type: Text Text Publication details: Boston, Mass : Irwin/McGraw-Hill, ©1998Availability: Items available for loan: 1 Call number: 659.1 BEL.

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Marketing : principles & perspectives

by Bearden , William O | LaForge, Raymond W | Ingram, Thomas N.

Series: Irwin series in marketingMaterial type: Text Text Publication details: Chicago : Irwin, ©1995Availability: Items available for loan: 1 Call number: 658.8 BEA.

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Marketing, principles & perspectives

by Bearden,William O | Laforge, Raymond W | Ingram, Thomas N.

Series: McGraw-Hill/Irwin series in marketingEdition: 3rd ed.Material type: Text Text Publication details: Boston, Mass. : McGraw-Hill, ©2001Availability: Items available for loan: 2 Call number: 658.8 BEA, ...

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