Strategic management : theory and practice

By: Cole, G.AMaterial type: TextTextPublication details: London : Letts Educational, 1997Edition: 2nd edDescription: vii, 247 pages : illustrationsISBN: 9781858051840; 1858051843 Subject(s): Strategic planningDDC classification: 658.4012
Contents:
Part 1 - purpose and goals: assessing the environment; competitive advantage; strategy formulation; business plans; culture; managing change; strategic marketing and personnel; measuring strategic performance. Part 2 - workbook. Part 3 - strategic management in practice; case studies.
Summary: An introduction to the theory and practice of strategic management which features ten case studies illustrating theory and practice, and a workbook section with 38 tasks and self-test questions to help students with practical application. An LPBB edition is available
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.4012 COL (Browse shelf(Opens below)) Available 006956
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Includes index.

Part 1 - purpose and goals: assessing the environment; competitive advantage; strategy formulation; business plans; culture; managing change; strategic marketing and personnel; measuring strategic performance. Part 2 - workbook. Part 3 - strategic management in practice; case studies.

An introduction to the theory and practice of strategic management which features ten case studies illustrating theory and practice, and a workbook section with 38 tasks and self-test questions to help students with practical application. An LPBB edition is available

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