The Emergence of Modern Marketing
Material type: TextPublication details: London ; Portland, OR : F. Cass 2003.; Frank CassDescription: 150pISBN:- 714683264
- 9780714683264
- 658.8 EME
- EME
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Lending Books | Main Library Stacks | Reference | 658.8 EME (Browse shelf(Opens below)) | vol.45, | Available | 010348 |
Index annexed
The emergence of modern marketing / Roy Church, Andrew Godley --
Madame Tussaud and the business of wax: marketing to the middle classes / Pamela Pilbeam --
Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark --
Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41 / Sally Clarke --
Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley --
Building knowledge about the consumer: the emergence of market research in the motion picture industry / Gerben Bakker --
Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff.
These essays highlight important innovations in marketing whilst underlining some surprising continuities
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