A concise guide to market research : the process, data, and methods using IBM SPSS statistics

By:

Sarstedt, Marko [Author]

Contributor(s):

Mooi, Erik

Material type: Text

TextSeries: Springer texts in business and economicsPublication details: Berlin, Germany : Springer, 2019.Edition: 3rd editionDescription: xv, 396 pages : illustrationsISBN:

9783662567067

Subject(s):

DDC classification:

658.83 SAR

Contents:

Introduction to Market Reseach.- The Market Research Process.- Data.- Getting Data.- Descriptive Statistics.- Hypothesis Testing & ANOVA.- Regression Analysis.- Principal Component and Factor Analysis.-Cluster Analysis.- Communicating the Results.

Summary: This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.83 SAR (Browse shelf(Opens below))	Available		015930

Total holds: 0

Includes index

This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.

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