International Marketing and Export Management

By: Albaum, GeraldContributor(s): Duerr, Edwin | Strandskov, jesperMaterial type: TextTextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2005Edition: 5th edDescription: xxii, 666 pages : illustrations (some color), color mapsISBN: 9780273686347; 0273686348 Subject(s): Export marketing -- ManagementDDC classification: 658.848
Contents:
1. International marketing and exporting -- 2. Bases of international marketing -- 3. The international environment -- 4. Export market selection : definition and strategies -- 5. Information for international market(ing) decisions -- 6. Market entry strategies -- 7. Export entry modes -- 8. Nonexport entry modes -- 9. Product decisions -- 10. Pricing decisions -- 11. Financing and methods of payment -- 12. Promotion and marketing communication -- 13. The export order and physical distribution -- 14. Organization of international marketing activities.
Summary: "Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners."--Jacket.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.848 ALB (Browse shelf(Opens below)) Available 010630
Total holds: 0

Includes index

1. International marketing and exporting --
2. Bases of international marketing --
3. The international environment --
4. Export market selection : definition and strategies --
5. Information for international market(ing) decisions --
6. Market entry strategies --
7. Export entry modes --
8. Nonexport entry modes --
9. Product decisions --
10. Pricing decisions --
11. Financing and methods of payment --
12. Promotion and marketing communication --
13. The export order and physical distribution --
14. Organization of international marketing activities.


"Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners."--Jacket.

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