Strategic marketing decisions 2007-2008

By: Doole, IsobelContributor(s): Low, RobinMaterial type: TextTextSeries: CIM coursebookPublication details: Oxford : Butterworth-Heinemann, ©2007Description: x, 307 pages : illustrationsISBN: 9780750684156 ; 0750684151Subject(s): Marketing -- ManagementDDC classification: 658.8
Contents:
Intorduction to Strategic Marketing Decisions; Challenging traditional strategic thinking; Competitive Strategy as a learning process; Developing corporate-wide marketing innovation; Decisions for a new strategic marketing direction; Strategic decisions for global development; Developing innovative strategies to acheive global fast growth; Building portfolio value; Integrated communications and relationship development; Using the extended organization to add portfolio value; Financial appraisal for strategic marketing decisions; Achieving a sustainable competitive advantage.
Summary: Contains examination papers and examiners' reports to enable students to practise what has been learned and help prepare for the exam.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8 DOO (Browse shelf(Opens below)) Available 011090
Reference Books Reference Books Main Library
Reference 		Reference 658.8 DOO (Browse shelf(Opens below)) Available 011086
Total holds: 0

Includes index

Intorduction to Strategic Marketing Decisions; Challenging traditional strategic thinking; Competitive Strategy as a learning process; Developing corporate-wide marketing innovation; Decisions for a new strategic marketing direction; Strategic decisions for global development; Developing innovative strategies to acheive global fast growth; Building portfolio value; Integrated communications and relationship development; Using the extended organization to add portfolio value; Financial appraisal for strategic marketing decisions; Achieving a sustainable competitive advantage.

Contains examination papers and examiners' reports to enable students to practise what has been learned and help prepare for the exam.

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