Marketing theory : a student text

By: Baker, Michael J [Editor]Contributor(s): Saren, MichaelMaterial type: TextTextPublication details: Los Angeles : SAGE, 2010Description: xvii, 428 pagesISBN: 9781849204668Subject(s): Marketing | Marketing researchDDC classification: 658.8001
Contents:
Overview of Marketing theory -- Disciplinary Underpinnings of Marketing Theory -- Theories of Marketing Management and Organization -- Theoretical Sub-Areas of Marketing -- Postscript -- a transition phase in marketing thought.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8001 MAR (Browse shelf(Opens below)) Available 016175
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Overview of Marketing theory --
Disciplinary Underpinnings of Marketing Theory --
Theories of Marketing Management and Organization --
Theoretical Sub-Areas of Marketing --
Postscript --
a transition phase in marketing thought.

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