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Essentials of Marketing Research

by Dillon, William R | Neil, Thomas J | Firtle, H.

Series: Irwin series in marketingMaterial type: Text Text Publication details: Boston, MA : Irwin, ©1993Availability: Items available for loan: 1 Call number: 658.83 DIL.

Global marketing : foreign entry, local marketing, and global management

by Johansson, Johny K.

Series: Irwin series in marketingMaterial type: Text Text Publication details: Chicago : Irwin, ©1997Availability: Items available for loan: 1 Call number: 658.848 JOH.

Learning aid to accompany basic marketing : a managerial approach

by McCarthy, E.Jerome | Brogowicz, Andrew A.

Edition: 17th Edition.Material type: Text Text Publication details: Illinois : Richard D.Irwin,Inc, 1981Availability: Items available for loan: 1 Call number: 658.8 MAC.

Developing successful marketing strategies

by Parmerlee, David [Author].

Series: Edition: New Edition.Material type: Text Text Publication details: Lincolnwood, Ill. : NTC Business Books, ©2000Availability: Items available for loan: 1 Call number: 658.8 PAR.

The Market Research Toolbox

by McQuarrie, Edward F.

Material type: Text Text Publication details: London: Sage Publications, 1996Availability: Items available for loan: 1 Call number: 658.83 MAC.

Global Marketing Management

by Keegan, Warren J.

Series: Prentice Hall international series in marketingEdition: 7th ed.Material type: Text Text Publication details: New Delhi: Pearson Education 2002Availability: Items available for loan: 1 Call number: 658.848 KEE.

The fundamentals and practice of marketing

by Wilmshurst, John.

Edition: 3rd Edition.Material type: Text Text Publication details: New Delhi ; VIVA BOOKS , 1999Online access: Click here to access online Availability: Items available for loan: 1 Call number: 658.8 WIL.

Successful Marketing Communications: A Practical Guide to Planning and Implementation

by Ace, Cathy.

Material type: Text Text Publication details: Boston : Butterworth-Heinemann, 2001Availability: Items available for loan: 1 Call number: 658.8 ACE.

Rural Marketing: Text and Cases

by Krishnamacharyulu, C.S.G | Ramakrishnan, Lalitha.

Material type: Text Text Publication details: New Delhi: Pearson Education, 2002Availability: Items available for loan: 2 Call number: 658.8 KRI, ...

The Emergence of Modern Marketing

by Church,Roy A | Godley, Andrew.

Material type: Text Text Publication details: London ; Portland, OR : F. Cass 2003; Frank Cass Availability: Items available for loan: 1 Call number: 658.8 EME.

Entrepreneur magazine's ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof.

by Stephenson, James.

Material type: Text Text Publication details: Irvine, CA : Entrepreneur Press, 2003Availability: Items available for loan: 1 Call number: 658.8 STE.

The essential online solution : the 5-step formula for small business success

by Segel, Rick | Callan-Bogia, Barbara.

Material type: Text Text Publication details: Hoboken, N.J. : Wiley, c2006Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: 2 Call number: 658.872 SEG, ...

Marketing Research

by Beri, G.C.

Edition: 4th editionMaterial type: Text Text Publication details: New Delhi: Tata McGraw-Hill, 2008Availability: Items available for loan: 2 Call number: 658.83 BER, ...

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success :

by Schultz, Mike | Doerr, John E.

Material type: Text Text Publication details: Hoboken, N.J. : John Wiley & Sons, c2009Availability: Items available for loan: 1 Call number: 658.8 SCH.

The marketing plan : how to prepare and implement it

by Luther, William M.

Edition: 3rd ed.Material type: Text Text Publication details: New York : American Management Association, 2001Availability: Items available for loan: 1 Call number: 658.802 LUT.

Business Marketing: Text and Cases

by Havaldar, Krishna K.

Edition: 3rd editionMaterial type: Text Text Publication details: New Delhi: Tata McGraw-Hill, 2010Availability: Items available for loan: 1 Call number: 658.8 HAV.

Supply chain management : strategy, planning, and operation

by Chopra, Sunil | Meindl, Peter | Kalra, Dharam Vir.

Edition: 4th ed.Material type: Text Text Publication details: New Delhi : Dorling Kindersley, 2010Availability: Items available for loan: 2 Call number: 658.5 CHO, ...

Marketing management.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 14th Edition. (Global Edition)Material type: Text Text Publication details: Harlow : Pearson Education, 2012Availability: Items available for loan: 2 Call number: 658.8 KOT, ...

Marketing Management : A South Asian Perspective

by Kotler, Philip | Keller, Levin Lane | Koshy, Abraham | Jha, Mithileshwar.

Edition: 14th editionMaterial type: Text Text Publication details: New Delhi Dorling Kindersley 2013Availability: Items available for loan: 3 Call number: 658.8 MAR, ...

Marketing : an introduction

by Armstrong, Gary | Kotler, Philip.

Edition: 7th edition.Material type: Text Text Publication details: New Delhi : Dorling Kindersley , c2005Availability: Items available for loan: 1 Call number: 658.8 ARM.

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