Strategic marketing decisions 2007-2008
Material type: TextSeries: CIM coursebookPublication details: Oxford : Butterworth-Heinemann, ©2007Description: x, 307 pages : illustrationsISBN: 9780750684156 ; 0750684151Subject(s): Marketing -- ManagementDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Reference Books | Main Library Reference | Reference | 658.8 DOO (Browse shelf(Opens below)) | Available | 011090 | ||
Reference Books | Main Library Reference | Reference | 658.8 DOO (Browse shelf(Opens below)) | Available | 011086 |
Includes index
Intorduction to Strategic Marketing Decisions; Challenging traditional strategic thinking; Competitive Strategy as a learning process; Developing corporate-wide marketing innovation; Decisions for a new strategic marketing direction; Strategic decisions for global development; Developing innovative strategies to acheive global fast growth; Building portfolio value; Integrated communications and relationship development; Using the extended organization to add portfolio value; Financial appraisal for strategic marketing decisions; Achieving a sustainable competitive advantage.
Contains examination papers and examiners' reports to enable students to practise what has been learned and help prepare for the exam.
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