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Rural Marketing: Text and Cases by Krishnamacharyulu, C.S.G | Ramakrishnan, Lalitha. Material type:  Text Publication details: New Delhi: Pearson Education, 2002Availability: Items available for loan: 2 Call number: 658.8 KRI, ...
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Consumer behavior / by Kanuk, Leslie Lazar | Schiffman, Leon G | Wisenblit, Joseph. Edition: 10th ed.Material type: Text Publication details: New Delhi : Dorling Kindersley, c2010Availability: Items available for loan: 1 Call number: 658.8342 CON.
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Consumer behavior by Schiffman, Leon G | Wisenblit, Joseph. Edition: Eleventh edition.Material type: Text Publication details: New Delhi Dorling Kindersley 2015Availability: Items available for loan: 1 Call number: 658.8342 SCH.
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Consumer behavior and marketing action by Assael, Henry. Edition: 6th ed.Material type: Text Publication details: New Delhi : Cengage Learning, c1998Availability: Items available for loan: 1 Call number: 658.8342 ASS.
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