International marketing and Export management
Material type:
TextPublication details: New Delhi ; Dorling Kindersley, 2013Edition: 7th EdDescription: xxxi, 990 pISBN: 9788131791189Subject(s): Export marketingDDC classification: 658.848 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Reference Books
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Main Library Reference | Reference | 658.848 ALB (Browse shelf(Opens below)) | Available | 014425 |
Includes Glossary Index
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
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